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Marketing and Retailing Course Descriptions

MKT 120 Principles of Marketing

This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.

Course Hours Per Week: Class, 3; Lab, 0
Semester Hours Credit: 3
Prerequisite: RED 090 and ENG 090 or DRE 098; or satisfactory score on placement test
Corequisite: None
MKT 120 Course Outline

MKT 220  Advertising and Sales Promotion

This course covers the elements of advertising and sales promotion in the business environment. Topics include advertising and sales promotion appeals, selection of media, use of advertising and sales promotion as a marketing tool, and means of testing effectiveness. Upon completion, students should be able to demonstrate an understanding of the concepts covered through application.

Course Hours Per Week: Class, 3; Lab, 0
Semester Hours Credit: 3
Prerequisite: RED 090 and ENG 090 or DRE 098; or satisfactory score on placement test
Corequisite: None
MKT 220 Course Outline

MKT 232  Social Media Marketing

This course is designed to build students' social media marketing skills by utilizing projects that give students hands on experience implementing social media marketing strategies. Topics include integrating different social media technologies into a marketing plan, creating social media marketing campaigns, and applying appropriate social media tools. Upon completion, students should be able to use social media technologies to create and improve marketing efforts for businesses.

Course Hours Per Week: Class, 3; Lab, 2
Semester Hours Credit: 4
Prerequisite: RED 090 and ENG 090 or DRE 098; or satisfactory score on placement test
Corequisite: None
MKT 232 Course Outline

 

 

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