To keep the public image of the college professional and consistent, any publications or documents which promote college services must be approved by the Director of Marketing and Communications/Public Information Officer before they are reproduced or distributed. All printed materials should adhere to the Durham Tech Style Guide and should include the College logo. All requests require at least a two-week lead time.

Marketing and Communications staff provide a variety of services for informing the public and promoting the college's instructional offerings and activities. These services include the following:

• providing public information and responding to media requests for information;
• serving as the liaison for connecting media with appropriate college personnel as needed and appropriate;
• serving as a resource for college special events; and
• preparing text, developing designs, and producing materials for promoting and sharing information about the college with internal and external audiences through a variety of media. Examples include the college's website and social media; publications; advertisements for print, radio, and television; designs for imprinting promotional items and recruitment materials; fliers, banners, and signage; forms for external use; and multi-media presentations.

Services are determined and made available based on college priorities as well as personnel and financial resources.