MKT 120  Principles of Marketing

This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.

Course Hours Per Week: Class, 3; Lab, 0

Semester Hours Credit: 3

Prerequisite: None

Corequisite: None

MKT 123  Fundamentals of Selling

This course is designed to emphasize the necessity of selling skills in a modern business environment. Emphasis is on sales techniques involved in various types of selling situations. Upon completion, students should be able to demonstrate an understanding of the techniques covered.

Course Hours Per Week: Class, 3; Lab, 0

Semester Hours Credit: 3

Prerequisite: None

Corequisite: None

MKT 125  Buying and Merchandising

This course includes an analysis of the organization for buying—what, when and how to buy—and the principles of effective inventory and stock control. Topics include organization for buying, analysis of buyers' responsibilities, pricing, inventory control, planning, cost effectiveness, and vendor relationships. Upon completion, students should be able to demonstrate an understanding of the concepts covered through application.

Course Hours Per Week: Class, 3; Lab, 0

Semester Hours Credit: 3

Prerequisite: None

Corequisite: None

MKT 220  Advertising and Sales Promotion

This course covers the elements of advertising and sales promotion in the business environment. Topics include advertising and sales promotion appeals, selection of media, use of advertising and sales promotion as a marketing tool, and means of testing effectiveness. Upon completion, students should be able to demonstrate an understanding of the concepts covered through application.

Course Hours Per Week: Class, 3; Lab, 0

Semester Hours Credit: 3

Prerequisite: None

Corequisite: None